and marketing needs
WPP-Scangroup offers a comprehensive and integrated range of Advertising and Communication Services in Traditional Advertising, Media Investment Management, Marketing Consultancy, Market Research, Public Relations and Specialty Communications.
Although the separate businesses have now been consolidated under one holding company, all WPP-Scangroup agencies operate separately. A key factor in WPP-Scangroup's success has been the multi-agency business model. WPP-Scangroup has a full service operation in Ghana, Kenya, Tanzania, Nigeria, Rwanda, South Africa, Uganda and Zambia. WPP-Scangroup also buys media in all Sub-Saharan African countries including but not limited to Angola, Burundi, Congo Brazaville, DRC, Ethiopia, Gabon, Malawi, Mauritius, Mozambique and Zimbabwe.
The core activities of the group are
Media Investment Management
We have established GroupM as a trading company in Africa and it has three media brands under it; viz. MediaCom Africa, Mindshare and MEC, providing strategic media planning and buying across the geography.
Brand / Creative Advertising
The development of communication strategies and advertising is carried out by Ogilvy & Mather Africa, SCANAD, JWT and Geometry Global.
Public relations consultancy is carried out through Ogilvy PR and H+K Strategies.
Roundtrip Kenya and Roundtrip Tanzania carry out experiential marketing, field marketing and event management as part of the services portfolio.
Integrated Digital Marketing
OgilvyOne, Squad Digital and SCANAD Digital are WPP-Scangroup's leading digital agencies.
Millward Brown handles communication and media research for the group across geographies.