Nai Ni Who (colloquial slang for "who is Nairobi") is a 3-month event comprising 12 festivals aimed at promoting harmony and encouraging recognition and respect for the diverse communities in Kenya.
Following the examples of the Rio de Janeiro's Fiesta Festivals, OctoberFest in Germany and many others all over the world, the GoDown Arts Centre sought for an occassion that would unite all the neighbourhoods in Nairobi in a show of solidarity and pride.
By partnering with OgilvyOne Africa, we provided a solution that would see participants of the festivals view a calendar of events and call for submissions on what they thought best represents the hood they hail from.
Following the launch of their website, their Social Media presence has seen significant growth with their Facebook page standing at almost 3,500 fans in less than 1 month. There was considerable engagement on Twitter, with the final festival scheduled for August, it become one of the most highly anticipated events in Nairobi in 2013.